Jamshedpur:The Jamshedpur Management Association (JMA), in association with the Young Indians (Yi) Jamshedpur Chapter, successfully hosted an engaging Insight Session on “Rebooting the MSMEs”, featuring the promotion of the book In Search of An Ideal MSME authored by Prof. Sharad Sarin – a distinguished alumnus of IIM Ahmedabad, former faculty member at XLRI Jamshedpur, and recipient of the Lifetime Achievement Awards from IIM Indore and the Higher Education Forum (HEF) Mumbai.
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The session, held on 14th August 2025, drew a diverse audience of MSME leaders, entrepreneurs, and management professionals. Prof. Sarin shared thought-provoking perspectives from his book, which offers a roadmap for MSMEs seeking to combine profitability with purpose. Drawing from real-world case studies and proven strategies, he addressed critical challenges facing the MSME sector and provided actionable ideas to navigate today’s dynamic business environment.
Speaking at the event, Prof. Sarin emphasized that the most sustainable MSMEs are those that operate with a strong sense of purpose, invest in people, and innovate continuously while maintaining a healthy bottom line. His insights resonated strongly with attendees, many of whom engaged in a lively Q&A session exploring practical applications of the concepts discussed.
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Mr. Chaitanya Bhanu, President of Jamshedpur Management Association, felicitated Prof. Sarin and lauded his contributions to management education and the MSME ecosystem. He noted that such sessions are critical in equipping business leaders with the knowledge and tools to stay competitive while driving positive societal impact.
The event concluded with an interactive networking session, enabling participants to exchange experiences, explore collaborative opportunities, and reflect on how the learnings could be applied in their respective enterprises.
