August 2020: Superfan Studio – one of the pioneers of Augmented Reality in India – is launching AR templates that will help make AR experiences easier, quicker and affordable for people. These templates can be customized to suit the user’s preferences and can also be used across social media platforms like Snapchat, Instagram and Facebook.
The launch comes in line with the objective of amalgamating use of AR technology with marketing strategies to enhance experiences which brands can offer afresh to their customers. Superfan Studio aims to launch an assortment of over 500 templates that users can buy, personalize and deploy.
Speaking about the launch, Snehaal Dhruve, Founder & CEO of Superfan Studio, said, “The world of technology is constantly revolutionizing and smart marketers are always on the lookout for new, interesting ways to engage their audience. After images and videos, AR has stepped into the scene with promising potential.”
To this, he added, “However, creating an AR experience is considered complex, time-consuming, and expensive. We wanted to change that. We also launched these templates to ease the process for newbies, as well as for everyone interested in using this technology; so far, the response we’ve received in comparison to traditional video marketing is staggering.”
The process of creating AR experiences with these templates is so simple, that it can be done within minutes sans code solutions or any technical knowledge. The aim is to make AR so easy and accessible that anyone can explore and create.
AR can fill the gaps which videos leave. Sometimes, a simple tactical application of AR in a video ad can take it up several notches and create an everlasting impression on viewers. The use of AR opens up a world of possibilities, but in the context of marketing, it gives companies a booster to invoke viewership, inculcate uniqueness, immerse the audience and increase engagement.
The templates can be viewed and bought from https://SuperFan.Studio/. Each user will receive one free template, allowing everyone a chance to experience the wonder that AR is.
