Jamshedpur: Croma, India’s first and most trusted omni-channel electronics retailer from the Tata Group, announced its partnership with Jamshedpur FC for the upcoming Indian Super League season. Croma will be an exclusive electronics sponsor for Jamshedpur FC team for the upcoming ISL season starting from October 7, 2022, to March 20, 2023.
Jamshedpur known as Tatanagar, is a well-known industrial city with the TATA Steel being the predominant heavy industry operating out of the city, it has a catchment of good residential population and high prominent streets. Besides Tata Steel, it is one of the largest urban agglomerations in the state which boasts of around 1000 industrial units and is a major rail and road junction which makes this location a thriving business hub and home to consumers who are looking for the best in electronics.
Croma has always been known for its consumer-first approach and it has helped the brand gain trust over the years. Through this sponsorship, Croma aims to boost its connection with football fans and reinforcing its strong vision to become no 1. Omnichannel electronics retailer in the country with young India. As football in our country reverberates with the young and the enthusiastic lot, Croma envisions an association that would bring the youth/new-age closer to the brand and create a sense of belongingness with the fans.
Speaking on this partnership, Shibashish Roy Chief Business Officer, (eCommerce & Marketing) Croma – Infiniti Retail Ltd said ” We are pleased to announce our partnership with Jamshedpur FC. Indian Football is achieving new heights with every passing year and Croma is proud to be associated with one of the leading teams in the country. At Croma, we are always looking for ways to reaffirm our commitment to the local community and also their passions. Our association with Jamshedpur FC is a step in that direction.”
Jamshedpur FC CEO, Mukul Choudhari was ecstatic to have Croma associated with the club, as he said, “We take immense pride in having India’s first large format specialist Electronics retail store as our partners for the upcoming season. We look forward to working closely with Croma to develop new ideas and engaging projects focused on football fans in Jharkhand as well as interacting with the wider football community in India.”
