March, 2021:Popular for her portrayal of Prerna Sharma in KasautiiZindagii Kay, Shweta Tiwari has penned a letter to her 20-year-old daughter, Palak Tiwari, on the occasion of International Women’s Day. The letter was in reaction to a new campaign video by Clinic Plus – #MeriBetiStrong. Focused on addressing an important issue of domestic violence, the campaign depicts a little girl’s perspective whose mother is being abused by her father.The TVC by Clinic Plus aims at educating mothers about domestic violence and seeking help. It is to help them set an example for their daughters and raise them to be strong.
Shweta Tiwari narrated the letter to her daughter through a video on Instagram where she puts out a heartfelt message to her daughter against domestic violence. She says “I have been through a lot in life, and at every step when I felt vulnerable, I pulled myself together to gather the courage and stand up for what is right, for the sake of my daughter. She has seen me through the thick and thin of my journey, has only grown up to be stronger today.”
In the video, Shweta also spoke about how when she first took a step against domestic violence, there were many people who discouraged her from taking the step, and the impact it will have on her children. However, Shweta believes that the intelligent and strong person her daughter has turned out to be today is a result of Shweta’s right decisions. She also asked her daughter to always have courage to stand up for herself. She added “I may not always be around to be your shield, but I hope my experiences and right actions become a guiding light in your life, where you find the strength and integrity to face any situation.”
The new TVC by Clinic Plus recognizes the central role mothers play in raising their daughters into strong individuals and aims at educating women about domestic violence and seeking help. Overwhelmed by the video, Shweta shared it on Instagram and also urged all women battling domestic violence to stand up for themselves and report domestic abuse by dialing 181.
Released on International Women’s Day, the Clinic Plus #MeriBetiStrong film hopes to ignite meaningful conversations around the lessons of strength that need to be imparted to daughters in their developmental years.Watch the TVC by Clinic Plus here: https://youtu.be/PTdbZMpwhUU
