Second edition of online summer camp evokes good response from school children

The Camp, being organised from May 17-June 8, is leveraging digital to connect with young and budding sporting talent ~

Jamshedpur,  Tata Steel’s Sports department is organising the Summer Camp 2021 from May 17 to June 8 through digital means (for the second time in a row). The objective of this year’s summer camp is to promote health & fitness through training on various sports, health & fitness disciplines which is also in line with GOI’s initiative ‘Fit India’.

The 2020 edition of the Summer Camp, organised digitally for the first time, was a success with more than 40,000 views across platforms on videos of all disciplines (combined). The second edition has already surpassed the cumulative viewership of the last year with a week to go before it concludes.

The initiative is being well received by various residents of Jamshedpur including school children. Pragya Singh, Principal, DAV School, Bistupur appreciated the initiative stating that it is a wonderful opportunity for kids and teachers to learn about various sports at the comfort of their homes.

Sharmila Mukherjee, Principal, Kerala Public School, Kadma, said that the online version of the summer camp has become an instant ‘hit’ amongst students and teachers alike. The novel and easy to understand format of the videos are actively engaging people who are staying at home during this second wave.

Sports Department has been organising sports camp in its operating locations of Jharkhand and Odisha for last many years for school students. In view of the ongoing second wave of COVID-19 pandemic, the Company is leveraging digital to connect with the young and budding sporting talent during the camp while ensuring safety. The camp, accessible across the globe free of cost, primarily caters to children in the age group 6-18 years through sports like cricket, basketball, swimming and more. People in other age groups including adults can also benefit from modules on Yoga, Zumba etc.

The camp participants are receiving basic induction from expert coaches on 19 sporting disciplines through specially curated online videos (available  on Tata Steel’s corporate website and YouTube channel every morning from 5 AM onwards). The camp is being organised with ‘GRITZO’ is the Nutrition and ‘ENERZAL’ as the Hydration partner. More information on Summer Camp 2021 can be accessed at https://www.tatasteel.com/corporate/our-organisation/corporate-initiatives/summer-camp-2021/. The schedule of the online summer camp is as follows: