Keeping the consumers’ evolving entertainment needs at the fore,
Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) today
announced the return of its much-loved content brand Zindagi, on its digital entertainment
platform, ZEE5. Zindagi’s shows have been highly appreciated by audiences for its realistic
appeal, superlative character portrayals, captivating performances and its ability to satiate the
evolving content preferences of the viewers. Catering to this strong level of global consumer
demand, Zindagi is returning with a bigger promise to not only offer its rich original content
library, but to also create fresh new shows which will be thought provoking, with a bold
multicultural narrative. As a premium global content brand, Zindagi has always narrated
handpicked real stories that are differentiated, yet universal in its storytelling and appeal,
resonating strongly with the consumers globally.
Speaking on the announcement, Mr. Amit Goenka, CEO, ZEE5 Global and International
Broadcast Business, ZEE said, “ZEE’s strength has always been in its
ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer
different genres of content. Zindagi has always been appreciated for its premium content
offering and culturally rich stories from across the globe, which are far more attuned to the
digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are
excited to offer this rich & engaging content library to the users of ZEE5, in India and across
the world. We also understand that the viewers’ needs are diverse and therefore we have a
compelling content catalogue from Zindagi, which encapsulates a universality of emotions. We
stay committed to offering an extraordinary entertainment experience to our consumers across
multiple touchpoints, and we are sure that our viewers will once again embrace this widely
acclaimed brand on our platform.”
With a promise of ‘Zindagi Mil ke Jiyenge’, the brand reinforces its commitment to live up to its
legacy of bringing forth multi-cultural narratives that resonate with the audiences. The brand
philosophy is a reflection of its belief that art knows no nation, boundary or religion.
Zindagi will offer a myriad mix of shows that are truly global in nature, ranging from
family dramas to romance including Shehr-E-Zaat, Aunn Zara, Badi Aapa, Mastana
Mahi, Main Abdul Qadir Hun, Noorpur Ki Rani and many other such realistic stories which
are customized as per the tastes and preferences of the global audiences. This eclectic mix
of curated shows, featuring 1000+ hours of meaningful content, will be available for our
global audiences on ZEE5.
Link to Zindagi Content Reel – https://youtu.be/7_pXUrhhwwY
=End=
About ZEE Entertainment Enterprises Ltd.:
Zee Entertainment Enterprises Ltd. is a media & entertainment powerhouse offering entertainment content to diverse audiences. With a
presence in over 173 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global content
companies across genres, languages, and platforms. ZEEL is present across broadcasting, movies, music, digital, live entertainment and
theatre businesses, both within India and overseas, with more than 260,000 hours of television content and houses the world’s largest Hindi
film library with rights to more than 4,800 movie titles across various languages. ZEEL has also produced several movies for theatrical release
and is the fastest growing music label in India. It has presence in the digital space with ZEE5 and has also ventured into live events.
Comments are closed.