~ DigECA continues to redefine digital steel buying for MSMEs with over 160 KT in sales and a rapidly growing customer base ~
Mumbai,: Tata Steel today announced a significant milestone for its B2MSME e-commerce platform, DigECA, which has surpassed ₹1,000 crore in Gross Merchandise Value (GMV) in the current financial year (FY26). The platform has also recorded over 160 kilo tonnes (KT) in sales and onboarded more than 3,500 Micro, Small and Medium Enterprises (MSME) customers, underscoring its growing role as a catalyst in the digital transformation journey of India’s MSMEs, known as Emerging Corporate Accounts (ECAs) within Tata Steel.
Designed to make steel buying simple, transparent and efficient, DigECA offers ECAs an integrated, omni-channel experience with features such as embedded financing options, real-time order visibility, and dedicated technical support. The platform primarily focuses on flat steel products including Tata Astrum, Tata Steelium, and Galvano, bringing together quality assurance and digital convenience under one ecosystem.
Prabhat Kumar, Vice President – Marketing & Sales (Flat Products), Tata Steel, said: “Surpassing ₹1,000 crore GMV and 160 KT in sales is a testament to the trust our ECA customers place in DigECA. This platform is not just about transactions – it’s about building meaningful relationships, enhancing customer experience through seamless integration of MSME value chain, and aligning our services with their evolving business needs.”
Since its pilot launch in fourth quarter of Financial Year 2024-25, DigECA has registered a 30x growth, driven by Tata Steel’s relentless focus on innovation, customer-centricity, and digital enablement. The platform’s growth mirrors Tata Steel’s broader vision to digitalise the steel supply chain and promote inclusive growth across India’s industrial ecosystem.
With DigECA, Tata Steel continues to lead the way in digital transformation, equipping ECAs with the right tools, services, and support to achieve their business aspirations and contribute to India’s industrial progress.